In 1985, seventeen women boarded a plane to Italy to play in the first-ever U.S. Women’s National Team match. With no media coverage, no funding, and no guarantees, they ignited a movement that would become the most dominant force in women’s soccer.
Nearly 40 years later, The 85ers are reclaiming their legacy—not just to be honored, but to build their own business. With Storied Sports, they created the first athlete-owned LLC by a national team, trademarked their brand, and launched a platform turning history into equity, storytelling, and lasting opportunity.
We created The 85ers as a wholly owned athlete-led LLC, trademarked the brand, and built its identity through our Creative Services Studio. Inspired by the graphic language of 1985, the design pays homage to the era’s limited printing techniques—turning those constraints into a bold, distinctive visual style that reflects the team’s legacy and spirit..
